Armed with finely honed skills, a generous helping of creativity and dollops of confidence, CPR helps change people’s perceptions for brands.
We are a Reputation Management and Brand Communications firm driven by passion, boldness, creativity and simplicity.
Being performance-driven we rely heavily on planning, diligence, and gumption.
We’re in this business because of our abiding love for two things:
1. We love what we do
2. Meeting your business goals
We thought the best people to answer that question would be the very people who chose us, our clients.
So here are snatches of what our clients said:
CPR, a Reputation Management and Brand Communications firm, is the passion child of Chaitali Pishay Roy. After spending a good 12 years in the communications space, our founder noticed that there was no dearth of ad agencies that created great campaigns. And likewise, no shortage of PR companies that developed great PR initiatives. What was lacking however was a consultancy focused on managing reputation of brands and leaders. This is the very gap that CPR fills.
The team at CPR work hands-on, directly collaborating with leadership teams and brand custodians. With a comprehensive range of communications solutions, we provide end-to-end services that cover every aspect of the process. Our track record boasts numerous campaigns and successful brand launches.
CPR has experience in the verticals of technology, healthcare, education, fashion, F&B, travel, lifestyle and much more. That said, we can handle just about any type of product or brand across segments!
Obsessed with reputation management, communication, health and fitness.
Master of organized chaos. Steers the ship through any sea.
The relentless follow-up czar who ensures nothing falls through the cracks.
Lifestyle Maven. Reigning as the Queen of Follow-Ups.
We had zero PR experience at Leegality. So when we tried to achieve our PR goals in-house, our efforts were dead in the water. CPR has been a big life-saver for us and is now helping us massively ramp up our publicity initiatives. Their systematic and goal-oriented approach has resulted in a clarity and purpose to our public outreach that we just didn't have before. Chaitali and the CPR team are a no-brainer for any brand that is currently struggling to get their PR efforts off the ground.
Aditya Patel
Team CPR has helped our brand in shaping its PR strategy & ensuring that the same is delivered seamlessly. Their deep knowledge in understanding the journey of a brand & an entrepreneur is invaluable. The team comes up with practical &
optimal recommendations.
What stands out about CPR team is their level of professional commitment to deliver results. I would highly recommend team CPR to any brand (upcoming or established).
I have worked very closely with Chaitali and CPR team long enough to recommend them to anyone who is looking for a passionate marketing & digital strategist and PR firm. The most striking feature of the engagement was the interest the team took to understand the product in depth. Having worked with many other agencies in the past I can tell this is a rare quality. Chaitali is a brilliant strategist. She leads the team to be go-getters who are always up for any challenge. Their result - oriented approach has been extremely beneficial to my organisation where they had run online digital campaigns. Each time, the team set a new benchmark. Having Chaitali & her team in any organisation will always be an added strength. The skill and expertise they bring to the table is impeccable.
Karun Matthew
We have been working with Team CPR and have had a great experience. The team treats Stratefix as their own and work like partners. They understand our requirements and our priorities very well and are able to provide solutions that are customised for us. The team and Chaitali are always available whenever required and are able to get us some great visibility through their expertise.
Mukul GoyalObsessed with reputation management, communication, health and fitness.
Chaitali’s serendipitous career trajectory ensured her experience in equal measure in advertising, PR, marketing and marcom.
Her professional life kicked off as an analyst at Goldman Sachs from where she went on to work at well-known PR firms – The PRactice, 2020 MSL and Archetype. These firms gave her the opportunity to lead the communications mandate for disruptive brands such as Infosys Limited, Alibaba Group, PUMA India, OnePlus India, Airbnb India and many more
Her creative chops were honed during her stint at Stirred Creative – a hotshot ad agency.
The happy result of Chaitali’s eclectic career choices has been her thorough understanding of every aspect of brand building and communication; her expertise in managing corporate, consumer and reputation management campaigns; and her uncanny ability to pinpoint exactly what solution will work best for a particular brand.
Infectiously optimistic, Chaitali believes the key to solving any business problem is a healthy dose of creativity and sheer gumption.
When she is not busy helping build brands, Chaitali can be spotted engaging in fitness regimes (like animal flow, yoga and functional training), or meeting people from diverse backgrounds.
Chaitali can be reached at chaitali@cprglobal.in
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We have worked with CPR since the inception of Blisswater Industries. They have been instrumental in ensuring we have the right PR strategy for our product portfolio (Rahasya Vodka and Yaksha Whisky) right from the launch stage. They have an uncanny ability to understand the brand’s requirements and suggest the best solutions when it comes to PR and making the right news. From handling media, to mapping the right influencers and even suggesting the right trends to focus on, the team has been an integral part of brand building process. Being in the alcobev sector, and being a unique product, having the right partners like CPR is of utmost importance. We believe that their strategy and innovative ideas will continue to add value to us.
Varna Bhat Founder and CEO - Blisswater Industries Private Ltd.