Obsessed with reputation management, communication, health and fitness.
Chaitali’s serendipitous career trajectory ensured her experience in equal measure in advertising, PR, marketing and marcom.
Her professional life kicked off as an analyst at Goldman Sachs from where she went on to work at well-known PR firms – The PRactice, 2020 MSL and Archetype. These firms gave her the opportunity to lead the communications mandate for disruptive brands such as Infosys Limited, Alibaba Group, PUMA India, OnePlus India, Airbnb India and many more
Her creative chops were honed during her stint at Stirred Creative – a hotshot ad agency.
The happy result of Chaitali’s eclectic career choices has been her thorough understanding of every aspect of brand building and communication; her expertise in managing corporate, consumer and reputation management campaigns; and her uncanny ability to pinpoint exactly what solution will work best for a particular brand.
Infectiously optimistic, Chaitali believes the key to solving any business problem is a healthy dose of creativity and sheer gumption.
When she is not busy helping build brands, Chaitali can be spotted engaging in fitness regimes (like animal flow, yoga and functional training), or meeting people from diverse backgrounds.
Chaitali can be reached at chaitali@cprglobal.in
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